The challenge in creating a new Mercedes Benz
Business Center in Yerevan lies in finding a solution which expresses a
trademark while simultaneously relating to a historic city rich in
culture and tradition. The Mercedes Benz logo itself provides
a diagram for the architectural solution: each of the three major
programs is to be accommodated in one of the three wings, creating an
iconic building. The form is aligned on an axis with Teryan Street,
thereby aligning the building with the city’s historic centre. Each
program is placed for maximum performance and functionality. The offices
are in the lower north-west-facing wing, allowing natural daylight
while avoiding the effects of excessive heat-gain and glare from direct
sunlight. Terraced residential units are in the lower south-east wing to
enjoy direct natural sunlight and air, as well as views of the city and
mountains beyond. The Intercontinental Hotel crowns the composition,
occupying the upper wing as the predominant feature of the complex when
viewed from the city and surrounding areas. A giant atrium accommodates
both the building’s point of entry and a multifunctional space where
public activities can occur, while providing views of the city and Mount
Ararat beyond.
